I grew up on the cold, snowy streets of Edmonton, Canada (well, not the actual streets). After snagging a bachelors degree in science psychology, I realized that my true passion was writing. So I workshopped my heart out while earning a degree in professional writing and communications.

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My career officially began as a freelance journalist and as the Communications Coordinator for North America's largest shopping and entertainment center. Then, with those experiences under my belt, I departed for the heart of Startup Nation: Tel Aviv.

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Since that move 13 years ago, I have led successful content programs for B2B and B2C tech startups. I have expanded my skills and expertise in not only writing and editing, but also in marketing, video production and product design. (Feel free to check out my full work history on LinkedIn.)

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My portfolio include nearly every form of content under the sun: web copy, ad campaigns, brochures, newsletters, eBooks, blogs, press releases, social media content, brand videos, product tutorials, style guides, knowledge base articles, UX/UI copy, and more.

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I believe great copy and content should be simple, engaging and to-the-point – no matter how complex the subject matter. This is what you can expect as we work together to connect with your audience and create amazing user experiences.

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Now... let's hear a bit about you!