I grew up in the city of Edmonton, Canada, where hockey, boredom and cold weather reign supreme. After graduating with a bachelors degree in science psychology, I came to the realization that my true calling was writing. So I dove back in and earned a degree in professional writing and communications.

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After gaining valuable experience as a freelance journalist and as Communications Coordinator for North America's largest shopping and entertainment center, I made my way to the heart of Startup Nation: Tel Aviv. Since that move 13 years ago, I have led successful content programs for B2B and B2C startups.

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My portfolio includes nearly every form of content imaginable: UX/UI copy, knowledge base articles, website copy, ad campaigns, online video, product marketing, sales enablement, eBooks, blog posts, press releases, LinkedIn content, product tutorials, style guides and more. Feel free to check out my full work history on LinkedIn.

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I believe great copy and content should be simple, engaging and to-the-point – no matter how complex the subject matter. This is what you can expect as we work together to connect with your audience and create amazing user experiences.

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Now... let's hear a bit about you!